ARTIST
Bio

Hi, I’m Rochelle De La Cruz, a creator at heart, a storyteller by design, and a passionate advocate for meaningful connections through art and digital media. Born in Los Angeles and raised in Pasco, Washington, my creative journey started at home, inspired by my father, a Photographer and Videographer. From an early age, I was immersed in the world of visual storytelling, working alongside him to capture moments, edit content, and bring ideas to life. That hands-on experience grew my love for creativity and pushed me to step outside my comfort zone, embracing every challenge as an opportunity to grow.

Art has always been my language, but I discovered its true power when I saw how it could connect people, and build communities. In high school, I knew I wanted to shape my career around this passion, leading me to pursue a Graphic Design-focused Associate’s degree in Arts and Sciences from Columbia Basin College, which I completed in 2020.

Determined to expand my creative reach, I went on to earn a Bachelor’s degree in Digital Technology and Culture (DTC) from Washington State University in 2022, where I deepened my expertise in branding, multimedia design, and digital strategy.

Today, my work is more than just design—it’s about creating experiences that resonate. Whether through branding, photography, videography, or marketing, I thrive on transforming ideas into visual stories that inspire, empower, and connect. As I continue to grow as a creative professional, my mission remains clear: to craft purposeful designs, uplift communities, and help brands tell their stories in the most impactful way.