MY WORK
Insight into My Creative Work
BRAND
IDENTITY
K2 Innovations
I developed the complete brand identity for K2 Innovations—including logo design, color palette, and visual identity, and currently manage their social media platforms to strengthen their online presence.
Gear Up
Washington State University Tri-Cities
Developed a comprehensive branding package for the Washington State University GEAR UP Program, including a primary logo, alternative and submark logos, custom color palette, typography, graphic elements, and branded print mockups. Designed a cohesive visual identity that reflects the program’s mission and ensures consistency across all materials.
LEVEL UP - GEAR UP Brand
Lawn Gurus
Lawn Care Management
Created a complete branding package for Lawn Gurus, a lawn care management business. Designed the primary logo along with alternative and submark versions, developed the color palette, typography, and graphic elements, and produced branded mockups. Delivered a fun, creative identity with a cartoon-inspired style that reflects the company’s personality.
SOCIAL MEDIA
MANAGEMENT
Communities In Schools Benton Franklin Social Media
I manage CISBF’s social media presence across multiple platforms, creating consistent, brand-aligned content that reflects the organization’s values and engages the community. From concept to design and posting, I develop campaigns and weekly content, including flyers and social media graphics to strengthen CISBF's digital presence.
Social Media Growth & Impact (2024–2025):
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Increased total audience by 26% (+777 followers), reaching 3,702 followers.
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Produced 841 posts, a 90% increase from the previous year.
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Drove 7,980 total interactions (likes, comments, shares), a 30% increase in engagement.
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Achieved 252,120 total impressions, marking a 53% growth (+88,343 impressions).
SOCIAL MEDIA
CAMPAIGNS
A Decade of Impact, A Lifetime of Change Social Media Campaign
To celebrate 10 years of Communities In Schools of Benton-Franklin, I designed and executed the "A Decade of Impact, A Lifetime of Change" social media campaign, turning a milestone into a movement.
From marketing materials to a dynamic fundraising strategy, I crafted visuals and messaging that engaged our community in a meaningful way. A key highlight was the "10 for 10" giveaway, where participants donated $10 and tagged 10 friends, that started fueling the campaign’s momentum. This initiative not only honored a decade of impact but also helped drive donations and awareness through a dedicated website launch.
SOCIAL MEDIA
MARKETING VIDEOS
Student Support Coordinator Spotlights
I launched the Student Support Coordinator Spotlight initiative, visiting all 26 schools to film “day in the life” videos that highlighted the vital work and impact of SSCs on campus. This project required close collaboration with Student Support Coordinators, school staff, principals, and administrative teams to plan and execute each spotlight. The series was a major success, generating the highest social media engagement across our platforms and strengthening community awareness of the SSC role.
GRAPHIC
DESIGN
CISBF NEWSLETTER
End of Year Report
I designed and created the Communities In Schools of Benton-Franklin End-of-Year Newsletter, bringing our year of impact to life through snapshots of the team, and showcasing data to show the impact of CISBF. This report highlights key milestones, student success stories, and the incredible work CISBF has accomplished in supporting local youth.
School Impact Reports
Each year, I collaborate with our Data Analysis team to create comprehensive school impact reports for all partner districts, including Kennewick, Pasco, Richland, Finley, and Prosser. I design the report templates to ensure a clear, professional, and visually engaging presentation of program outcomes. These reports highlight key achievements and provide actionable insights to inform district leadership and strengthen ongoing partnerships.
PHOTOGRAPHY
WORK
Communities In Schools of Washington Photoshoot Grant for Communities In Schools of Benton-Franklin
I was awarded a grant for Communities In Schools of Benton-Franklin to lead a national-level photoshoot organized by CIS of Washington. As Director of the project, I oversaw all aspects of the shoot, which provided our affiliate with a unique opportunity to be showcased on a national stage alongside other CIS affiliates.
